in-store tastings

Sake Ceremony & Mochi Pounding Events for New Year at Japan Centre

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New Year will be soon upon us again and that means it’s time for some traditional Japanese celebrations! New Year, called Shōgatsu in Japanese is one of the most important festivals of the year with plenty of tasty food and drink, as well as a fantastic variety of interesting customs.
If you want to experience some of the fun that happens during the Japanese New Year celebrations, why not join us at Japan Centre and get involved. There’s free samples to be had to make it even more tempting. 🙂
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Celebrating 36 Years of Japan Centre: One Man’s Journey

On 15th September you have an amazing chance to take part in a Free Sushi Making & Tasting Event held by our founder Tak Tokumine at 3:30pm in our Regent Street store. To celebrate 36 years of Japan Centre in the UK we’re holding a fun, hands-on and most importantly free sushi making and tasting class in store – think of it as our gift to you (isn’t it supposed to be the other way round!)
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JAFF: Japan Food Festival Hiroshima Edition 5th – 25th September

Japan Centre Regent Street is proud to announce our fourth Japan Food Festival (JAFF) 5th – 25th September, in collaboration with the Association of International Business Advisers (AIBA), this time focusing on the local produce of Hiroshima Prefecture, western Honshu! Sample local produce never before sold in the UK from this natural wonderland, nestled between soaring mountains to the north and the azure Inland Sea to the south. Get your hands on exclusive regional specialities and experience the culinary diversity and beauty of Hiroshima right here in London. With free tastings every day from 3 – 6pm the event runs for 2 weeks only so make sure you don’t miss out!
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JAFF: Japan Centre’s third Japan Food Festival 27th July – 12th August

Japan Centre is proud to announce our third Japan Food Festival (JAFF), 27th July – 12th August at our Regent Street Store in collaboration with the Fukuoka Chamber of Commerce and Industry!
Sample local produce from this fertile southern island, never before sold in the UK! Get your hands on exclusive regional specialities and experience the culinary diversity and beauty of Kyushu right here in London. Featuring free tastings every day from 3 – 6pm the event features limited edition Kyushu products for 2 weeks only, make sure you don’t miss out!
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