As we all know only too well, Japanese cuisine is some of the ruddy best on the whole planet. But did you know that there are countless examples of regional specialities all over the country? This year, Japan Centre is bringing the best of Chugoku Region to you lucky kids in the UK! Read on for more info.

Japan Centre Regent Street is proud to announce our fourth Japan Food Festival (JAFF) 5th – 25th September, in collaboration with the Association of International Business Advisers (AIBA), this time focusing on the local produce of Hiroshima Prefecture, western Honshu! Sample local produce never before sold in the UK from this natural wonderland, nestled between soaring mountains to the north and the azure Inland Sea to the south. Get your hands on exclusive regional specialities and experience the culinary diversity and beauty of Hiroshima right here in London. With free tastings every day from 3 – 6pm the event runs for 2 weeks only so make sure you don’t miss out!


So now that you have tasted some Japanese snacks, read a Japanese comic and listened to the current popular J-Pop bands, you feel you are ready to take the next step and travel to Japan to experience first-hand everything that Japan can offer!

Visiting Japan can be a daunting thought due to the long distance travel, the cultural and language barriers and not to mention the cost, doesn’t everyone say that Japan is the most expensive country in the world?

Still interested? Good, here is some information to help that dream trip to Japan be as smooth as possible. Oh, and grab a cup of green tea before you start, it’s going to be a long one!