The calendar in Japan is brimming with colourful cultural occasions. One that’s particularly special is Shichi-Go-San, the festival on the 15th of November that serves as rite of passage for kids all over Japan. Join Japan Centre as we look further into  this charming event.

What is Shichi-Go-San?

Shichi-Go-San means “Seven-Five-Three,” and is one of the most auspicious occasions for Japanese families. It’s a time to celebrate boys at the age of three and five and girls at the age of three and seven. How do they celebrate? By dressing up in traditional garb and looking ridiculously kawaii (cute) of course! Families also pay a visit to the local Shinto shrine and make a prayer for long life and good health.

What is the history of Shichi-Go-San?

Shichi go san temple

Originally, this celebration was reserved only for the swankiest members of the Japanese elite. We’re talking very posh indeed- aristocratic families and the revered Samurai. These nobles, in a time where infant mortality was far higher, celebrated the growth of their children and prayed for future fortune. It is said that these specific ages were celebrated because odd numbers were considered to be auspicious. By the time the Edo period came along, every Tom, Dick and Harry (or should we say Toru, Daisuke and Haruto) was getting involved. The ceremony is now widely followed by families throughout the Japanese archipelago.

Traditionally, Japanese kids had their hair shaved short until the age of three . Shichi-Go-San ceremonies were the first times these nippers were allowed to begin growing their flowing locks, although these days this is no longer practiced. It’s a shame really, we’d like to see a nation of skinhead toddlers!

Shichi-Go-San now.

Nowadays, there is a great emphasis on taking pictures of Shichi-Go-San celebrations. Proud parents whip out their snazziest cameras in an effort to snap the perfect, immortal image of their son and daughter in traditional garb. Girls aged three and seven both dress in kimono, with the latter group wearing the obi (the traditional, elegant sash) for the first time. The lads meanwhile, wear hakama- traditional legwear- for the first time in their lives. More recently though, some families have opted to dress their young ones in western style dresses and suits, perhaps inspired by the Blues Brothers movies. It’s not all just modern tech though. Kids still attend a prayer ceremony undertaken by a Shinto priest.

Shichi go san, two cheeky girls
“Look, grandma’s flirting again…”
Shichi go san, suit
Opting for the modern look
Shichi go san, happy
Lovin’ life
Chitose ame
Chitose-Ame with turtle and crane design, to ensure a long life.



A day for kids wouldn’t be complete without some kind of sweeties. And as it’s a posh occasion, it’s a posh treat they get. Called chitose-ame, these stick shaped candies (no, not an odd variety of pocky) are carried by the kids in a bag emblazoned with a crane or a turtle, as these critters are known for their inordinately long lives. The children receive this gift after a ceremony at the local Shinto shrine. In some instances, sacred rice is also given, which is then incorporated in the evening meal.








 Looking for great gifts for kids? Look no further than Japan Centre. We’ve some adorable goodies that could be just perfect for Christmas, check them out here.  

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“Long stick of red and white candy sold at children’s festivals,chitose-ame,katori-city,japan” by katorisi – Own work. Licensed under Creative Commons Attribution 3.0 via Wikimedia Commons –,chitose-ame,katori-city,japan.JPG#mediaviewer/File:Long_stick_of_red_and_white_candy_sold_at_children%27s_festivals,chitose-ame,katori-city,japan.JPG

Thanks to Stephen Taylor at Vine for the shichi go san video.

Thanks to prika-makiri at flickr for the shichi go san temple image.

Thanks to Jenni Fuchs at flickr for the lovin’ life image

Thanks to dutch_sushi at flickr for the modern look suit image