JAFF: Japan Centre’s third Japan Food Festival 27th July – 12th August


Japan Centre is proud to announce our third Japan Food Festival (JAFF), 27th July – 12th August at our Regent Street Store in collaboration with the Fukuoka Chamber of Commerce and Industry!

Sample local produce from this fertile southern island, never before sold in the UK! Get your hands on exclusive regional specialities and experience the culinary diversity and beauty of Kyushu right here in London. Featuring free tastings every day from 3 – 6pm the event features limited edition Kyushu products for 2 weeks only, make sure you don’t miss out!

What’s On

This year’s JAFF is dedicated to Kyushu, Japan’s third largest island. At the event, selected regional culinary and cultural products from Kyushu will be showcased. Delicacies that can be sampled include soups, different kinds of sweet and savoury snacks, and a range of dressings and sauces.


In addition to this, guests will be offered a variety of teas, as well as a selection of alcoholic beverages, including Yuzu No Osake (citrus liqueur made with shochu spirits and yuzu citrus) and Kuni No Kotobuki Tokubetsu Junmai Yume Ikkon (Sake from Fukuoka with a rich rice flavour). Apart from having an experience of Kyushu’s culinary heritage, this will also be an opportunity for visitors to sample cosmetics and learn about how Japanese women ensure to keep their gorgeous skin healthy and radiant. If you’re not able to make it to Regent Street, some of these exclusive products will be available to buy online during the event period too.

Download the full brochure: JAFF: Kyushu

Yokaromon Kyushu!

yuzuKyushu has been selected as JAFF’s special region for a number of reasons: it is home to breath-taking and very diverse scenery, which includes ancient forests, sandy beaches, sweeping mountains and active volcanoes. These volcanoes are the reason why Kyushu is often referred to as the hot spring capital of Japan. Thanks to its moderate climate and fertile soil, the island is also rich in fresh produce. All this, together with the island’s long history as a centre for international trade has made Kyushu a true culinary melting pot.

Come and join us at JAFF this summer, and sample the beauty of Kyushu right here in London!

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  1. Imagination: Danish Festival / Japan Centre Food Festival: Kyushu | Londonist - July 28, 2012

    […] at home. In addition to the wonderful Arigatou Japanese festival coming to The County Hall, the Japan Centre’s third Japan Food Festival, also running until 12 August, is showcasing some limited edition produce from the island of Kyushu […]

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